How knowing your “Why” will save your startup

Photo by Denys Michalevitz

The “Why” and the “How”

Many have asked me “how” I start a successful startup during my talks. “How” do I make a sound, sustainable business model and “how” could we exit. Rarely I’ve been asked, “why.”

The “why” is the essential part of every project, let alone a startup. I always shook the audience, saying that a grounded wish to change things…